How do I choose?

While most attention is paid to the show-stopping diamond atop your ring, the precious metal you select is just as significant. From yellow to white gold and platinum, your Diamond Emporium jeweler would love to assist in helping you determine the best metal for your particular style, ring design and diamond cut.


Platinum is considered the most valuable precious metal due to its rarity and strength, composed with just 5 to 15 percent of pure alloys. As a result, it can be the most expensive option of all precious metals.

Extremely durable and resistant to wear, platinum is ranked a 4 to 4.5 on the Mohs hardness scale akin to iron. It’s most popular benefit is its exceptional purity level, the most hypoallergenic on the market and ideal for those with allergies.

Tarnish-resistant, platinum emits a wondrous white luster and maintains its sheen and beauty where other metals might become nicked or slightly discolored over time. While dense, it is extremely flexible and a favorite for more intricate jewelry designs.

The majority of our platinum jewelry is 95 percent pure platinum combined with 5 percent iridium, palladium, ruthenium or other alloys. For guaranteed quality in platinum, look for the marks 950 Plat or Plat.

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Yellow Gold

Gold is arguably the most common and popular of all wedding ring metals for both men and women. Its purity is measured by Karat, ranging from 9 Karat, or 37.5 per cent purity, to 24 Karat, or 100 per cent purity. The purer the form, the more vibrant its colour and the more malleable and softer the metal.

When gold is alloyed with other metals such as zinc, silver or copper, purity and Karat are reduced while strength is increased. Select gold Karat measure of 18K, which is 75 per cent pure, for the ideal blend of strength, colour richness and lustre.

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White Gold

White gold is a superior choice for wedding and engagement rings, both tarnish-proof and more durable than its yellow counterpart. Much like Platinum in appearance, white gold melds wonderfully with a diamond’s light reflective qualities. White gold derives its colour from its inclusion of silver, palladium and other white precious metals. Diamond Emporium use nickel free white gold in all its jewellery.

White gold is almost always rhodium plated. It is a common practice in the jewelry trade to always rhodium plate white gold jewellery. Without the rhodium coating, white gold might be gray, dull brown. Depending on the amount of wear to a piece of jewellery, over time this rhodium plating may wear off, revealing the original metal color. Re-plating is a simple process that can be done to restore your jewelry's whiteness if needed

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Rose Gold & Other Colours

Diamond Emporium assists men and women with designing their ideal engagement and wedding band, with a rainbow of gold colours from which to choose. Choose from a feminine pink or rose gold formulated with 25 per cent copper, a striking green gold achieved with a 25 per cent silver composition, or variations of blue, black or purple resulting when 24K gold is alloyed with iron, tin, thorium or aluminium.

Available only for custom orders.


Palladium is a rare precious metal recognized for its strength, purity and value. It offers a light silver finish, while lighter in weight and more economical than platinum. Palladium maintains its natural beauty, resilient to oxidation, corrosion and tarnishing.

Available only for custom orders.

Precious Metal Care

Dirt, oils, lotions and soaps can take their toll and dull your jewellery over time. That’s why routine cleaning and care are essential to ensuring your investment maintains its sheen and sparkle. Protect your ring from damage, scuffs or scratches by storing it in a cool, dry environment on a soft cloth or in a velvet jewellery box. Clean using a soft cloth or brush with warm soapy water and a mild detergent or jewellery cleaner solution. Diamond Emporium jewellers are available by appointment to inspect your jewellery on a routine basis.

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